Boost Your Strategy's Efficiency with a Custom Bid Rule
by Travis Mersola - Sr. Customer Success Manager
When creating your Bid Rules, there are many strategies that can be created. What we are going to look at specifically is creating a core bid strategy. To begin creating your core bid strategy, which handles your daily or weekly bid adjustments, allow the following options below to assist you in thinking about how you may want to structure your strategy.
In a Bid Rule, you have the flexibility to create multiple "Criteria Blocks." Each Criteria setting lets you define the specific metrics you want to consider for making bid adjustments.
Here’s a simple example:
The possibilities are endless. However, don't let that overwhelm you. To get started, here are the four fundamental pillars to keep in mind when constructing a Bid Rule:
Unprofitable ACOS or ROAS:
Turn high-ACOS targets into profitable opportunities.
Profitable ACOS or ROAS
Maximize your ROI by increasing your bids strategically on these high-performing targets
Clicks or Spend with No Sales
Manage how much you spend on targets that are struggling to convert.
Impressions with No Clicks
Take a proactive approach to driving awareness and increasing visibility.
In a Bid Rule, you have the flexibility to create multiple "Criteria Blocks." Each Criteria setting lets you define the specific metrics you want to consider for making bid adjustments.