Boost Your Strategy's Efficiency with a Custom Bid Rule
by Travis Mersola - Sr. Customer Success Manager
If you are looking for a more advanced setup, you may want to consider creating separate bid rules that manage a group of campaigns with specific goals in mind. Here are some examples to consider.
NOTE: Advanced setup does not necessarily mean that it’s better or right for you! Oftentimes, the simplest approach captures everything you need! If there is an opportunity to break up your Bid Rule, and you are curious if it’s a right fit for you, go ahead and run a test!
Let’s take a look at how you can approach setting up multiple criteria blocks that are all centered around each one of those four fundamental pillars.